Well, you can, but it'll be much, much easier to get the results you want.
Let's zoom in on the Ten Commandments of modern SEO:
1. Thou shalt not acquire backlinks through Unnatural ways
For most of modern history search engine, links from other sites to yours - Flashback - were the most important in improving its presence in search results factor. Links were considered as "votes of writing" in the original investigation that led to Google: the more "votes" the most reliable place was expected to be.These days, links are still important - but the game is changing rapidly. The most useful links are sites that have already been established and respected in their niche market (which Google calls authority sites.) The links can be purchased for $ 5 per thousand anywhere in the market, without embargo? Forget them - other automated mode or unnatural links may tanking results.
2. Thou shalt not Stuff Keywords
Google is getting smarter, but you still need to use keywords in order to understand what your site is about. The keywords should be based on what your potential customers are looking for, and they need to be used strategically. Make much sense to use keywords in page titles, some of the internal headers, and here and there throughout the text of each page.The problem comes when webmasters excess of zeal try keyword "stuff" everyone will fit. Sure, you could probably adapt to the keywords in each header - maybe even every sentence - but must resist the impulse. Google is known for the introduction of new sanctions by "over-optimization" that will leave fixing old pages for months. Although there is no hard and fast rule, a keyword density of 1% -2% is fine.
3. Honor Thy content
If the links are not the most important in the success of SEO more, what is? Simply, the answer is content. Once you understand who are the visitors to your site and what keywords reflect their needs, the content should be the cornerstone of its strategy. Comments on the blog are the daily bread of most sites, but infographics, videos, testimonials, case studies, and more all have a role to play.Why content? Search engines have been moving towards rewarding high-quality content for years, but until recently, had few resources to determine what was really now, search engines are getting smarter "the best" . - And closer to decipher the content that is truly useful, timely, informative and relevant. This trend is bound to continue, so get ahead of him now!
4. Thou shalt not steal or rotate content
Content copied directly from another site content is stolen and has never had a positive impact on search results. If you have taken the content from another source, then for all intents and purposes, the source already has all the mojo search can possibly get from it. It is much more likely to want to be hit with a duplicate content penalty, now or in the future.What about the "spinning" content? That unreadable gibberish with certain words changed to synonyms may have worked once, but those days are gone. A portion of Google searches today are handled by the machine learning - that is, artificial intelligence. As time passes, the search engines will improve to determine what words do not fit, so it is easier to make yarn content.
5. Honor your Readers
Although there are a lot of technical factors behind the success of SEO, it is equally important to know your readers. Only by understanding your readers you can constantly develop content that will make a positive difference for them. Which begins by understanding what questions they are trying to respond when they are online and creating content that provides answers.From there, how do you build a relationship with people who might never interact with? That needs to be experienced and read between the lines. Give your visitors a reason to visit again with constant updates. Provide an experience of light easy handling on the unpleasant distractions. Develop a privacy policy and make it clear that it will keep your personal information secure.
6. Thou shalt not of spam Comments
Does this always work? The jury is out on how this practice with shadow - to enter comments and articles sections spam or a naked link or a link and keyword - became so popular. One thing is certain: If you will not build a reputation on a site or forum, then trying to share your link will be in vain, because their messages are deleted and you get banned.spam comments
spam comments on websites include only your link is unethical and harmful to its own website.
Yet the temptation to do? Like so many things in SEO, this was a grain of truth in it, because that was evaporated. The prevalence of centralized analysis software like Disqus and Livefyre means that it is now virtually impossible to get any "link juice" comments. Simply, most search engines do not recognize at all. If not will drive organic traffic, do not!
7. Thou shalt not Layer Keywords
Hiding keyword was probably the first technique SEO "black hat". Back in the early years of Google, it was possible to search results game seriously keyword stuffing - as if only tells you not to do - and then changing the text color so it would be invisible to your readers. This led to tens or hundreds of keywords that are found nowhere else on the page.These days, it's ridiculously easy, even for the most basic search engine to find hidden keywords. Most of them have a negative view of this: the offending page is often severely penalized or even removed from the search results entirely. Interestingly, some people have moved to keywords in their resumes and job applications cover-up - and that does not work there, either.
8. Love your search engine as yourself
With all this talk of its visitors and content that excites them, it may be tempting to expect that SEO has become much friendlier. You may have even heard the increasingly common refrain: "write for people, not search engines!" Well, that's a noble sentiment - but if you pay attention to the needs of the search engines is not paid, you will not get the results you want. Period.The development and use of keywords is important, but is only the first step. Modern search engines want to see a XML site map to "search spiders" can catalog your site and recognize changes easily. Similarly, it is a good idea to make sure your site is optimized for mobile - more searches originate from mobile sources desk these days, and compatibility is a ranking factor.
9. Thou shalt not go overboard on Ads
There is nothing wrong with monetizing your site through advertisements. the Google AdWords platform is a key part of its business, and certainly the bigwigs of the big G would not mind that almost all sites used ads as well as SEO. But no matter what your monetization strategy is a rule stands: Do not compromise the user experience for ads. Never.Many of the most recent Google updates have focused on the recognition of a wider range of designs ads, understanding how ads interact with content and penalize sites that use ads too aggressively. Generally speaking, you want to make sure that the ads do not interfere with its content in any way and using the smallest possible number of advertising blocks on a page.
10. Read your Analytics
Therefore, you have done research on visitors and have a good idea about their needs. You have chosen keywords and content developed. It has a strategy to bring in the initial traffic that will help build momentum. Now, the question remains - what users are doing once they actually arrive at your site? And if you do not know, how can you know?It was not long ago when a good analysis solution cost thousands of dollars in licensing fees. Today, you can get a set of analysis that will track every visit from start to finish for free courtesy of Google Analytics. No matter what tool you use, learn it well. Plunge into the behavior of users, the use of analysis to find the people content how and where they are lost or discouraged.
Sign up here with your email
ConversionConversion EmoticonEmoticon