7 Mistakes to Avoid While Selling a Product on Your Blog

From choosing the right product for choosing an e-commerce platform and marketing their products for sale to the masses, which covers almost everything you need to know while start selling products on your blog. I suggest you read first, especially if you have never been to sell products on your blog.

If you're on WordPress, you can easily convert your blog for an ecommerce store by installing a plugin like WooCommerce and a theme that can help you sell to end customers with ease.

In fact, if you are serious to make a full time income from the sale of products, you will have to avoid the mistakes that novice sellers used to make while selling.

Let's take a look at the common mistakes most novice seller commits to start.

1. Create first, next to the market

One of the common mistakes that many beginners make is creating the product first and then try to find a way to market it.

If you have done your market research you must know your market.

Before beginning the process of creation, you must be brainstormed about how you will get your product in front of your potential audience.

The sooner you start building momentum, customers soon enter the sales pipeline.

2. Do not build a mailing list

No matter what your product, your email list can be your greatest asset online. If you're still not convinced to build an email list, chances are that you are leaving a lot of money on the table.

Bloggers like Yaro Starak and David Risley have been making six-figure incomes from the sale of their products to your email list.

Building an email list helps you make a strong bond with your prospects. In fact, not all visitors would be in the buying phase when they first land on your blog. However, if convinces subscribe to your list, eventually you can nurture them and finally convince them to buy your product.

3. Make erroneous assumptions

When you're starting out as a seller, it is easier to fall into the trap of making erroneous assumptions that could kill sales.

Back in 2012, when I launched my first premium products of an e-book, I made a wrong assumption that if I could rank well in Google for a specific keyword, I can make a lot of sales. At that time, my focus was primarily on marketing SEO. Although I got the # 1 or # 2 positions for the keyword I oriented, a lot of sales were made through forum marketing efforts rather than SEO.

So what was the mistake I was making? The truth is that the niche of my product was too narrow, so does the search volume for keywords on Google. That is, not many people are really looking at Google for premium product in that niche.

Lesson learned: Validate your points before jumping to make any assumptions. Write down your goals and see if you can do what you are planning before putting it into practice.

4. Having no launch strategy

Gone are the days when you can actually build a product and simply wait for people to buy your product. In this digital age, when everyone can create their own products easily, is more difficult to succeed with the mentality of "build it, they will come '.

No doubt his launch strategy can actually make or break your business. Therefore, it is vital that you go to the right approach during the launch of your product. Some ideas for launch are:

Create an effect of scarcity: The objective of creating an effect of scarcity is to attract customers to take one, ie-immediate action to make them buy your product as soon as possible. Offering a limited time discount is a well known effect of creating a shortage example.
Spread the word out: You can spread the word to encourage your blog readers to share the news on social networks widely. You can also try to remarketing, it will cost less than CPC ads.
Create a minimum viable product: If you create a great product, such as a premium WordPress plugin, it would be better to release a minimum viable product at first. Best of creating an MVP is that it helps to get feedback from their loyal customers before actually releasing the final product.

5. Choosing the wrong platform

Choosing the right platform for selling its products can be tricky.

For example, if you are selling an e-book and is not a well-known figure among its niche circles, it is better to use platforms like Amazon rather than trying to sell it on your own blog. Needless to say, customer acquisition can be difficult when you are selling on your own blog.

Having said this, electronic books do not sell themselves, even if you are using platforms like Amazon. However, with the right marketing strategies, it is entirely possible to become one among the best sellers and therefore make a great income.

6. It is the creation of a landing page

How many times have you seen bloggers who try to sell products sidebars without using a landing page or a page mediocre destiny? I do not know, but I've seen a lot of times. Yes, plenty of times-when I say that I mean it.

If you are unsure how to create a perfect landing page that sells, I suggest you read the post of Neil Patel, the anatomy of a high landing page conversion.

If you are looking for is an inspiration to create a landing page, take a look at the landing page, of course, Daniel benefits online.

I loved that the landing page for many reasons. Some of them are:

It sells dreams: Unquestionably, the dream of every online entrepreneur is to make extra income or full time online. The copy of the page actually tries to sell dreams or sell benefits rather than the features of that product.
Social proof: Powers of the course are familiar faces in the industry. Other than that, the page also features testimonials from real students that will help potential customers to find out how the course could help.

7. Thinking sale is easy

If you have never been on sale online I strongly suggest you read this message by Daniel Scocco: Do ​​you think that selling is easy? Think again. Creating and selling products on your blog is one of the best ways to make a steady stream of passive income. However, this does not mean that selling is easy.

You will need to create the right product and follow your marketing plan religiously. Remember, what works for someone else may not necessarily work for you.

Have you ever launched a product? What are the mistakes you made when you first launched your product? Share your experience with us in the comments section.

Author Bio: Shahzad Saeed is a blogger and independent marketer content that focuses on writing in marketing, e-commerce and niche CRO. You can visit his portfolio site to read more of your messages.
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